How to make your profiles match with Upwork bidding algorithms? League Design Agency $4 millions case!
Agenda
- Who are these guys?
- What did we achieve?
- How to make your profiles match with the bidding algorithms?
- How to analyse your bids?
Who is League Design?
I have been honoured❤️ to consult an amazing and very results-oriented team - League Design Agency.
They are real doers and their LeadGen and Sales teams are pure gold. I work every week with Viacheslav❤️, remember the guy who is doing amazing cohort analysis?
I need to say they got all the success not because of me but because of their hard work and talent. I was just consulting about Upwork part.
For example, this is my favorite project they made.
Simple. Stylish.
Or this one which is amazing because it went from concept to the big project.
If you want to collab with League, write them to hello@league.design
What did we achieve?
We started from the Upwork algorithms and profiles niching.
For example, you can see Anastasiia account in many searches for UI UX design.
We separated UI UX from branding with not only profiles, but skills, employment history and cases.
Guys are using both ways of bidding. So we made improvements for profiles, GR, manual bidding cover letters.
And right now I can say we have 11,5% of GR replies and 10% manual bids replies in average for the last month (and it's December, dudes!). ❤️
So what did we do OR How to make your profiles match with the bidding algorithms?
Right now the Upwork bidding algorithm contains: work history match, UMA, skills.
Work history match:
- Skills in a work history should match with skills in a job you are applying for
- Text and titles in your previous work history should match title of a job post
How to do that? Apply for a relevant jobs and ask your clients to rename contracts
Skills should match:
Skills on your Upwork profile you are applying from, should match with the job skills so you should apply from specialized profile.
UMA!
Keywords on your description should be written as a normal text so UMA will understand that you have such experience
Read how to find keywords here
How to analyse your bids?
League design is very picky to their ICP however they are able to find more than 2k opportunities for a month (bids)
Every week, we are checking the progress with the bids analysis. Slava - their Head of Lead Generation Dep is a true expert of how to analyse the problems.
He made the way to understand all aspects of bidding. For example, how to minimise applying for empty bids.
More about bids analyses here.
He can help you too (except of design teams. no competition, sorry). Write to upworkanalysis@gmail.com.
P.S. Importance of taking your ICP meme
Hugs,
Tamara
